Written by Luke Barnes
I want to use this piece to talk about the idea of studios and franchise masters being at war with the fans, and the relationship between fans, properties and those that run them.
Both sides are quick to draw first blood, fans will say that they have been harassed and called names by studios for not liking changes to IP, and studios will say that there shows/films have been the subject of trolls and abuse with the cast and crew suffering as a result. Both insist that the other can’t be right and that they are totally in the right. However, this simply isn’t possible.
Like with many things in life a compromise solution seems to be the most likely outcome, and by that I mean both sides have points that are true about the other and both have hurt and continue to hurt the other in a lasting war of attrition that only serves to ruin once beloved franchises. Can fans be toxic? Oh boy yes. I have seen first hand the way some people get bent out of shape over changes to IP, sometimes this comes from a purist argument other times from a more prejudiced place, however fans seem to believe that they have a right to be able to control what happens in IP’s they like and to be able to have their way. Whilst this is true to an extent in that people can vote with their wallets and have films flop if no one turns up, this is all the power fans have and sometimes they have to accept that these mega franchises are going to go in ways they don’t like and that they can’t stop it. That doesn’t give them the right to then harass, bully and intimidate people as that is surely the wrong way to go about it. If you don’t like the look of a film don’t watch it.
On the otherside of this divide, studios should be careful to change things that so many people love and only do so when it is in service of telling a good story that can stand on its own, it just makes sense from a business standpoint to keep giving the fans what they want. Moreover, demonising groups of people because they don’t like the direction your franchise is going is never the way, yes sometimes they are trolls, but more often then not they are just fans that are complaining that doesn’t make them a bigot or an ist, labelling people as such just comes across as antagonist and only serves to push people further and further away from your brand and divides the fanbase further, and you need all the viewers you can get. As is often the case it is the best practice to ignore the trolls and not give them the attention they want from you, if the companies didn’t respond to the review bombing then likely they would stop as people get bored and accept that these studios aren’t going to change. Another aspect to consider on this front is that often when studios seem to know that they have screwed up with a project rather than eat crow they instead prepare a narrative of trolls and abuse around their show to try and justify and hide the bad review score and viewing ratings. Fairly often these trolls happen to vote down badly produce/written series that would have failed on their own right, and I find that very convenient. I think the narrative that your show or film is getting bad reviews because of trolls and racists is a much more favourable narrative to you made a bad film/ show and that is why it is so often trotted out.
Ultimately, neither side will back down, the divides in a lot of these communities are too deeply entrenched. However, one thing I will say is that if these studios were smart they would back off and try and mend fences, not just because by not responding to the trolls they will likely go away but also because all that happens when you attack the fans is that you push even more people away from your property which then eats into profits. It is worth remembering that no show/film has an unlimited audience and you can put most if not all of your potential audience off. Sadly the main takeaway from this piece is that film discourse, especially around franchise films is really at an all time low.
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