So with Supergirl crashing out in almost comical style at the box office, what’s next for DC. In the immediate term what’s next is a Green Lanterns show that is so embarrassed of its source material it won’t even call itself Green Lanterns and Clayface a film no one was asking for. However in terms of what’s next as a broader more heady topic the idea is likely a movie back towards the hardcore fanbase and masculinity. Superman last year had a soft more feminine form of masculinity and Supergirl this year de-centred men as they are toxic okay. Look at how well it worked out for them Superman didn’t reach the heights they wanted it to and Supergirl will cost them money. You can already see this movie towards the hardcore fans, by the fact they have fast tracked the Deathstroke and Bane film.
The fact is as unpopular as it may be Superhero films are aimed for a male audience, the vast bulk of comic readers and people who attend these films are men, as such making Superhero films for women or for softer men when may like more will result in box office failure. James Gunn seems to like championing this kind of soy boy masculinity, look what he did with Peacemaker over time, however, Gunn’s influence is likely shaky, he’s up for a contract renewal in 2027 as co-head of DC and he doesn’t have a lot to recommend him, particularly if Clayface fails.
What is very curious is the brand damaged control. After Supergirl flopped, the toxic fans of the film screamed everyone who didn’t like it was a misogynist and attacked them. However Gunn, Alcock and the rest of team DC stayed quiet which is odd for this kind of thing. Normally victim narratives are spun up. There was the fan hit piece in the New York Times screaming about “misogyny” whilst ignoring the misandry of Ms Alcock, which could be seen as doing damage control for the studio. However, even in Peter Safran’s statement wherein he acknowledges that Supergirl is a flop he doesn’t say a word about the fans. It’s very curious.
A lot is now on Clayface if that too flops then you would imagine the incoming Paramount takeover will not look favourably on Gunn’s DCU and may wipe the slate clean.
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