Lets reflect, the Mandalorian and Grogu has flopped and been upstaged by two indie horror films. The sequel trilogy is reviled and was diminishing returns. Solo flopped and most of the Disney + shows have been cancelled after one season.
It is pretty safe to say Star Wars isn’t in a healthy way. The issue as far as we see it is that new audiences don’t care about Star Wars, attempts to broaden the appeal haven’t worked, so what needs to happen is to reawaken those who have lost interest or left the fandom but once cared. This may be impossible but it’s the only card left.
What needs to happen to restore trust with these old fans is firstly some accountability, the management needs to admit failure, and needs to punish the actors and creatives who openly spat on said fans. Calling them often things like bigots, trolls or pathetic, these actors and creatives need to be fired in a public show that things are changing.
From there a consultation period is needed wherein Star Wars asks it’s hardcore fans, including the members of the Fandom Menace which it has long hated what to do next. Fans should pick the direction be it towards the Old Republic or Legends stuff. Doing this allows fans to feel heard and to feel like they have some ownership of the franchise again. This will inevitably be met with criticism from the left wing press who will scream how they are letting bigots win. What Lucasfilm and Disney should do is use the left’s logic back on them and say no Star Wars is for everyone including the fandom menace people. Having these media types upset will score them more browny points with the people they have alienated.
After that choose the best director for the job, and the right cast. Do away with anything relating to DEI and cast on merit, involve the fans again to a degree in the production stage of things. This is unorthodox however, Star Wars has alienated fans so so much and is in such a bad shape they should almost carry out their next film as a Kickstarter, sans asking for money, in order to restore trust.
You also need to commit to the course of action and to have an outline and a plan for where the story is going. One of the greatest issues with the sequel trilogy is that there was no plan.
If you can restore fan trust and bring back on board those you lost with the sequels and the wider Disney Star Wars era then you might have a chance at saving Star Wars.
However, they’ll most likely just sell it off as it’s a loss producer now.
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