The last weekend at the box office was truly something unprecedented, two small sub 10 million dollar horror films not from a franchise lapped a Star Wars film and kept it from being #1.
These two films are Backrooms and Obsession, both of which we have reviews up for on the site if you want to check them out.
The question a lot of the trades are asking is what is behind this massive surge in horror. It’s the youth. The under 35 demo is making up a huge amount of the audience for both of these films. What we are here to discuss is why.
Arguments can be made of the fact that Star Wars is an aging franchise and young people just aren’t into it, but we think it’s more than that. These horror films are reflective of online culture both being made my YouTubers, these films talk in a language of memes and references younger people can get. What’s more they feel more authentic, due to the fact that these people were YouTubers first there is more of a parasocial bond than there is with these big directors and Hollywood. This can increase loyalty and ticket sales for people who are fans of these people, maybe they had a chat message read aloud and feel seen by them. There is a drive for authentic voices and with these smaller scale horror films they are being marketed far more personally, the stars are showing behind the scenes clips and doing AMAs and live streams, as well the directors seem more like casual viewers rather than auter cinephiles.
All of this is without even mentioning that horror has been on the rise, these past years people are really into horror right now, so that helps too. It will be interesting to see if there is a difference between more original horror fair such as the two we’ve been talking about and franchise horror such as Evil Dead Burn or Insidious 6. If there is maybe we’ll write another post assessing the situation.
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