*A cinematic universe for anyone who doesn’t know is when different series of films, as well as other forms of media, all exist within the same world and happen side by side with each other, with the events of one film affecting the others.
We live in a post-Avengers society; Disney and Marvel have proven that franchises can crossover and be instantly profitable. However, only one cinematic universe has done this, as many would say without fault, that is, of course, the MCU. In today’s post, I am going to talk about all the different variants and their issues, as well as the problems with having a shared universe in general.
The MCU is regarded by many as the best-shared universe, a lot of this comes not only from the fact the films are good, but also because they were the first to do it. However, the MCU is also a textbook example of a problem that a lot of shared universes have, and that is that all the films feel very similar. The Marvel formula is something that has been covered a lot, but to briefly sum up, it is the way a lot of, if not all, the Marvel Cinematic Universe films are structured and written- filled with humour and easter eggs. The issue with this formula is that it can stop a lot of the movies from feeling unique and instead makes them feel like a reskin.
The Solution: The MCU won’t change because they make a ton of money, why change that.
Secondly, we have the DCEU, that stands for the DC expanded universe, which is the other major comic book shared universe. Though I loved these films, mostly, they suffer from tonal inconsistencies. In a cinematic universe, all the films have to have similar tones and colour pallets from them to fit together. Removing the audience from this world the formula works in particular cases. Having a mismatch of tones and styles can be and has proven for the DCEU, to be jarring.
The Solution: Either to start afresh and keep to one creative vision or to give up on a shared universe and have everything standalone, with minor crossover
Thirdly we have the now dead Universal Dark Universe, which was going to be all the classic monsters, The Mummy, The Wolf-Man, Dracula, etc. existing side by side. The issue that plagued this universe is that it rushed to have everything done and set up as quickly as possible. To do a shared universe, you need layered characters and dense world-building, these things take time and effort. You can’t just force the shared world to exist- in one outing. Furthermore, Universal got ahead of themselves and planned out an entire slate before their first film had even come out; which was foolhardy, to say the least.
Finally, we have Legendary’s Monsterverse; this is the one with the giant fighting animals Godzilla, King Kong, arguably one of the best-shared universes. The Monsterverse does world-building very well; it has a clear world with rules. The only thing I can fault them for is that because of the world and the lore; they’re sometimes a hard sell for a mainstream audience; in a way, it’s a double-edged sword, hurting them at the box office.
To conclude the point I wanted to make here is that shared universe are hard to do, even harder to do right. While we may want to see our favourite characters interact on the big screen, it often comes at the cost of originality and fresh takes. What’s more, things that are better standalone end up being shoehorned into a more extensive franchise often hurting them in the process, looking at you Ten Cloverfield Lane. However, all the studios want the money that comes with a shared universe, so they won’t stop until they run all their franchises into the ground.
*I didn’t mention the Hasbro Universe, because it hasn’t happened yet when I see the G.I. Joe/ Transformers crossover I will say my thoughts then.
*I also didn’t mention Sony’s Spider-verse because it is in limbo and could go either way at any minute, especially now Disney has Spider-man himself back in the MCU
Another Millennial Reviewer 