The Decline Of Netflix: Is Netflix The New Blockbuster?

In this piece I want to talk about the apparent fall of Netflix that many outlets are talking about: stemming from the fact that Netflix seems on course to lose 2 million subscribers this quarter and has a plunging stock price.

Do I think Netflix is dying? No not a chance, all of this would have been predicted. Do I think Netflix will remain the king of streaming? Well that I think is where things get interesting.

My short version of what I think are the ills currently facing Netflix boils down to 3 things, firstly they are extortionately expensive, secondly either due to complacency or maybe covid they have a serious lack of good new original content and are filling the service with cheap reality shows, and finally a lot of people cared about the Defenders show and now they have moved to Disney + the audience has gone with them.

Some people are angry that Netflix cancels a lot of their shows after just one or two seasons, however, I don’t think that is as big an issue for them as others think it is. A lot of other streaming services and networks do the same thing and people still watch them, this is not a new issue to Netflix.

I think the most egregious issue with Netflix is that they are no longer consumer friendly, they have lost the trust of the average viewer. They did this by jacking up the price to obscene levels apparently in order to make new programming, though a lot of those shows have yet to materialise, moreover they are trying to crack down on people password sharing and watching through VPNs. This crackdown is not in Netflix’s best interest at all, they need to do what they can to help people out during this period of financial insecurity, not trying to track down who is using whose Netflix account so they can make a few extra bucks, that leaves a bad taste. Moreover, the crackdown on VPNs doesn’t even effect their profit margin so it makes no sense to go after them unless its for legal reasons around copyright.

Furthermore, and perhaps most troubling of all a lot of the solutions it is rumoured that Netflix is considering will make the experience worse for everyone and certainly won’t help gain them any new fans. Firstly, there is the cheaper ad supported tier, which many look at with derision as it would be better for them to roll back the price of their memberships at least in the short term but no instead they are bringing in ads. The move to ads doesn’t look consumer friendly again it looks like Netflix is trying to fleece people. Secondly there are rumours that Netflix are considering doing away with bingeable releases and are instead considering going weekly, I think this will cost them as then they will just be like everybody else, they will lose any kind of originality. Additionally then a question has to be asked is it even Netflix anymore, because ads and weekly releases sounds an awful lot like standard cable TV.

What should Netflix do then? I hear you ask, well if I were them I would eat the loss and roll back prices for the next year or two to get people back in the door, then I would bring back popular but niche series for specials or shorter closing seasons to get the fans back and to give them closure, which will then generate interest and good word of mouth. I would make less content overall to save on cost as Netflix’s issue all along has been quantity over quality, and finally I would leave password sharing well enough alone.

Oh and I would ditch the gaming division that was always a terrible decision, stop spreading yourself thin and focus on making good shows and movies.

Ultimately, Netflix isn’t dying, or dead, or going away likely for a long time, but it is hurting. I think this is a result of hubris, of Netflix thinking they can take the consumer for a ride and that the consumer would go along with it because Netflix is the king of streaming, and years ago this might have made sense but now people have options and Netflix needs to get with the program and listen to viewers.

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The Digital Future: What Is Really Killing Cinema?

Written by Luke Barnes

In this piece I want to talk about the decline of Hollywood and how I believe the way we perceive and think about celebrities and the films industry in general is on course to rapidly change over the next few decades.

To break this down into two distinct sections, it will be changes to cinema as a whole first and then celebrities and stardom.

There is nothing I can say about the changing nature of the industry that hasn’t already been said. People, thanks to streaming and the pandemic, have become more and more accustomed to watching films at home, not just that but also having access to big screen releases immediately after they have come out in cinemas on VOD services. This won’t change, if anything the current 30- 45 days release window will likely shrink further, and though studios will still bring out big films in cinemas they can see the writing on the wall hence why they have all, except Sony, gone in on streaming services. There will always be big filmmakers who will work out different agreements with studios to get their films in cinemas but even then it won’t be for as long as it was in the past. You can give me all the piracy figures or say how this is killing cinema, but frankly piracy will always happen and is accounted for and these changes in release are not killing cinema just changing it in a more consumer friendly direction.

If you want to know what is actually killing cinema it is the bloated chains that think they can get away with charging close to 20 pounds for a single ticket, and that don’t care a lick about the cinema going experience.

As of the day of writing this the news is that Netflix is losing subscribers, and cinema purists are lording this as a win, it is not. Netflix’s loss of subscribers will have been accounted for, they knew people were angry at the price hikes and the cracking down on sharing passwords, they also knew that big series like Daredevil were leaving. This is not the loss for them that some people think it is, more shows will be cut and the infamous policy of greenlighting everything will most likely end.

Now onto celebrities, the old guard of movie stars are on their way out and those who are replacing them in the public eye aren’t really the same as classic movie stars, more often than not they are either influencers or activists. The latter of those two types is another reason I think that cinema has not bounced back to pre-covid levels, people are tired of millionaire actors telling them how to live their lives, or how to think. People want to be entertained by the films they watch not be lectured to. The reason why Marvel films and more broadly superhero films are able to keep cinema afloat, and make no mistake that is the case, is because for the most part they are apolitical. I know this won’t be a new take but many films now are more focused on delivering a social message and virtue signalling then they are on telling a story or actually being good- this is being picked up by audiences. Moreover, films that preach on American specific politics always lose interest with the rest of the world because though Americans think they are the centre of the world they really aren’t, and a lot of people turn off for a film that spends its time bashing either side of the American political spectrum.

I think due to this disillusionment towards the attitudes and statements of some celebrities more and more people are looking elsewhere for entertainment, this can be to classic shows on streaming services or to YouTube, Twitch or more widely social media, as such I don’t think Hollywood will ever bounce back to the pre-covid days.

This is a new era and like it or not there is no going back.

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Hollywood’s China Problem

Written by Luke Barnes

In this piece I want to talk about what I see as one of the biggest issues facing cinema today, the growing malicious influence of China in Hollywood, wherein the tyrannical state is using the latest blockbusters to either push its propaganda or to try and soften its image. Most studios are guilty of this and don’t show signs of changing any time soon, it is from this lens that Disney can release a film which thanks a Chinese concentration camp and it is just par for the course.

It is not just Mulan which shows how Hollywood’s biggest studios are bending over backwards for the CCP, it can also be seen in films like Abominable and Uncharted wherein the film’s feature maps of the South China Sea which willplease the oppressive state: maps which are internationally and legally false, but Hollywood doesn’t care.

Moreover, a lot of people will criticise big studio fare for not talking about or featuring openly LGBTQ+ characters, or for censoring same sex kisses and romances, but this issue too can see its roots placed firmly in China. Chinas incredibly strict censorship means that any films featuring these sort of progressive messages will be heavily edited for fear of not being allowed a release, this then leads to less representation worldwide as studios find it easier to release one cut of the movie everywhere rather than specific cuts for different regions. In the spirit of fairness I will state that it is not only China that demands LGBTQ+ scenes are edited out of films they grant a release to but also a swath of other countries as well, I simply point to China as they have the most importance towards Hollywood in terms of box office.

What can be done about this? To truly combat this problem people like you dear reader need to begin voting with your wallets, if you see a film that has strong ties to the Chinese regime then give it a miss and make sure you call out the studio on social media and let them know why you won’t be seeing their film, if enough people do that then Hollywood will realise that there is consequences for doing business with despots.

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