This piece will talk about Star Wars and the recent controversy around the comments made by the director of the next cinematic release.
Now for those of you who have followed me for a while you will know where I am going with this, why alienate your audience. Kathleen Kennedy seems to think that the force is female but if you actually want to be profitable, and be able to make streaming services that aren’t haemorrhaging viewers season by season it might be time to admit that the force is genderless and stop telling the male audience to take a long walk off a short pier.
Again Kennedy in her wisdom, and likely some kind of voodoo hold over Bob Iger, has hired a documentary filmmaker for the director of the next film. Now I have no issue with the director’s work on Ms Marvel she did make the best episodes, however, I think that you need professionals not activists. I have often said studios should have it in their contracts that anyone working on any of their projects cannot make divisive political statements whilst they are under contract it just makes sense. Anyway, the new director in an interview said that she likes her film’s to make men uncomfortable, again this is not the kind of attitude you want from a director of a blockbuster.
I won’t even engage with this from a culture war outlook, but rather from a business one the Star Wars brand is on life support and the last thing you want to be doing is saying something like this that will fracture and divide your fanbase even further and create bad PR for the film before it has even come out. Yes, there are people who would hate this anyway as it carries on the sequel trilogy, but why go out of your way to make it worse.
Again Kathleen Kennedy needs to realise that her rather glaring political positions are getting in the way of her making a good film, if you say the force is female and tell the male audience to take a hike, and take it further by making a film that is seemingly now designed to make them uncomfortable then it won’t do well at the box office and will bomb because lets face facts women aren’t turning out for Star Wars, any analytics you want to look at will still tell you men are the main audience.
If I was Bob Iger right now I would be livid, I would remove Kennedy as she cannot be trusted anymore, I don’t know how after the last Indiana Jones film that killed that franchise and the Sequel trilogy she is still in a job but hey. If nothing else if for some reason they can’t get rid of her I would veto her directing choice take the bad PR and then bring in a Brice Dallas Howard someone who knows the brand well the fans like and is still female so they can still tick that progressive box.
Lets face it folks Rey, a hated character, led Star Wars film that carries on the bad blood of the sequels and is directed by someone who wants to make the majority of the audience uncomfortable is destined to bomb as it has no fan excitement, it has no hype and it will go the way of Aquaman II after the whole Amber Heard thing.
Widely this is a step to kill Star Wars as Kennedy knows her days are numbered in the top job.
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