In this edition of Cinema Issues we will be talking about actors running their mouths in Hollywood and coming break point between activism and actors in general.
As many of you who read my reviews know there is nothing worse than an actor who feels the need to lecture you on politics from their mansion, many times this is also followed with a comment about if you disagree with me you’re evil and you shouldn’t watch my work. This is damaging and just stupid.
Now increasingly I believe, and I believe it has already started happening, there will be contractual stipulations as to what actors can and can’t say and what they can and can’t post whilst they are under contract to either shoot, or promote a film, possibly up until the point of beginning a project until it is released. You can understand why studios would do this as an actor running their mouth about some issue can cost audiences, and can damage the box office of your film as such it is a move motivated by the need to try and keep as many audience members as possible. Whether or not you agree with what these people say is irrelevant what matter is that it can and has had a tangible impact of box office returns before.
To look at this issue more closely lets look at two prominent examples.
Firstly you have Tatianna Maslany, She-Hulk, in the MCU, not only did she attack the fans over that show, which no doubt hurt the ratings, she also personally called out Bob Iger during the writer’s strike, and as a result She-Hulk was removed from the Marvel official banner. She has also told people to cancel Disney + before. You see all of these moves are done to show adherence to activism, she wants to state her politics and she doesn’t care for the consequences, however, the issue becomes when this starts to hurt the bottom line. Celebrities like anyone has a right to speak their mind, but when it starts to hurt the bottom line when you start having people whom you have cast in multimillion dollar shows telling people to cancel your service this becomes a real problem. The issue stems from belief on the celebrity side that they are too big to fail, and that they have a moral duty to do this, at that is at odds with the studio.
Then for our second example you have Oscar Issac, Moon Knight, who when asked about working with Disney said he was wary, and then referenced his disapproval of how Disney handled the Kimmel situation in which he celebrated the death of Charlie Kirk and then was suspended. Issac would imply that this suspension was akin to fascism. This highly privileged take, once again adherence to a cause over career. This is perhaps even worse than what Maslany did as it damages Disney as a brand overall, with an incorrect statement.
The fact is this is a failing of publicists who used to be the class that kept celebrity image in check and made sure they didn’t bite the hand that feeds them like this, but then maybe this sub-set has been co-opted and are pushing for it or have given up controlling their clients. Either way the outcome remains the same with an ever decreasing box office something needs to be done to keep talent in line, and not alienate half the audience, and that likely thing will be contracts that dictate what you can and can’t say and what you can and can’t post when working on a film. This move in all honesty makes sense and is needed, especially as we now live in a post cultural shift society
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