Once upon a time film criticism was respectable, you had your Eberts and later Kermodes. However, then came the internet wherein the access critic really began to flourish.
These people are often flown out to movie premieres given goodie bags and nice meals in exchange for saying a film is the best thing ever. They shill for films and studios on their social media channels, sometimes even taking sponsorships from them. Needless to say this shows the perverting of film criticism you cannot be objective and be in the pocket of a studio’s marketing department.
Then again you see that’s the gig, these “reviewers” need early access in order to stand out, as their actual analysis is weak. As such they are indebted to the studios. They want to rub elbows with celebrities and feel like a somebody when that was never supposed to be the role of the reviewer. The reviewer was either an art appreciator giving their opinion on the art they saw, or a man of the people telling you whether a film was worth the price or not. The issue was these people wanted to try and turn themselves into celebrities, they wanted to chase fame through film criticism usually after other failed careers, see Grace Randolph, or John Campea for that. This made them lose sight of what they were doing.
Much like independent coverage and citizen journalism is bringing balance back to news coverage we need that here. We need film opinions that don’t chase fame, we need honest conversations that don’t worry about upsetting left wing or right wing, we need to look at the films we see through the prism of was that an enjoyable film or not. If we don’t then more and more critics will just become irrelevant, increasingly they already are.
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