Star Wars Is A Male Targeted Brand It Is Not Male Dominated

Written by Luke Barnes

In this cinema issues article we are talking about Star Wars, yes again, I know I am sorry. My inspiration to write this article came from quotes from Leslye Headland and Kathleen Kennedy about the Star Wars community and how it is toxic and male dominated.

I saw these comments and honestly I laughed, then I felt a little depressed. I think these comments from Kennedy a woman who arguably never ever got Star Wars and from Headland, a woman who keeps trying to convince you she is a Star Wars fan to appear down with the kids, whilst getting basic lore facts wrong, are infuriating. There is a trend amongst these shows that seem to want to take their properties and force in current era identity politics, I have talked about it with Doctor Who, and that is fan blaming. Basically, they make these shows that the fans don’t want and then rather than take any accountability for it they claim it’s the fans fault for not watching the trash they dole out to them.

One only needs to look at the stats for Star Wars to see it is a male franchise, whilst it is open to women, it is mainly men that watch these films and care about the brand. That is what makes the above comments so stupid and out of touch, not every franchise is equally for everyone, some lean more towards women and some towards men that is basic analytics. Yet, that doesn’t fly with what the creatives want, Kennedy has been trying to say Star Wars is a girl brand for years, Kennedy doesn’t understand her audience, you can see her with her force is female shirt for further reference. She doesn’t understand why the Mandalorian works, but the sequels didn’t.

Kennedy wants to push that this is a girl brand so she has a series like Obi-Wan where he is secondary in his own show to a new insert Inquisitor that no one cared about, it is obvious why this happened. The Acolyte with its heavy female cast is clearly trying to take aim at a female audience, and in doing that you have these attacking comments towards guys saying oh how bad the fandom is and how it is male dominated. This they are doing to pre-empt the backlash to the show, because they know it is bad, and they know fans won’t like it, so then the narrative becomes they are toxic. This show will not do well  because unlike something like The Mandalorian that was for everyone,here you have a narrative that no this show is only for one type of fan and if you aren’t it don’t watch it.

It is shows like this which highlight why the Star Wars IP is in trouble

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